Bad Timing?

When we were at the movies the last couple times we saw this trailer for an upcoming Christmas season movie, We Bought A Zoo (IMDb):



Between the two times we saw the trailer, the wild animal escape and massacre happened in Ohio. My reaction the second time I saw the trailer was one of an icky feeling. Bad timing, of course, but will it hurt. When I Googled it to write this I saw a post on the Wall Street Journal Blog that said the same thing.