By Any Name

The Corn Refiners Association knows it's been getting bad press for its signature product: High Fructose Corn Syrup. They've noticed that many are saying it's unhealthy and a major cause of the obesity epidemic. They want to fix that.

But not by changing the product.

Just its name.

So they have applied to have it known simply as corn sugar.

That will make a big difference- in perception but not its impact.

But, hey, why not. After all two words are worth a thousand plus dollars.