Monday, February 16, 2009

Quite a List

Last month The List Universe posted the Top 10 Worst Products Ever. It was not meant to be one of those Ha-Ha inducing lists. This was dead serious. And it made me stop and think about what we consumers will buy. They started to disposable eating implements and disposable razors. They tackled diet products and self-help books and ab-machines on their way to #1:

Bottled Water

Bottled water is an utter waste of money and resources. To illustrate just how ridiculous a concept it is, I will demonstrate with Dasani Bottled Water. This product was created by Coca Cola and was marketed as superior bottled water. First of all, bottled water is a ridiculous concept in the western world where we all have easy access to tap water which is drinkable in most areas. Coca Cola wanted to be part of the ridiculous fad so they entered the bottled water market, but they simply filled their bottles with tap water! When the product was released in the UK it was a disaster. They used the slogan “bottled spunk” which may seem innocuous to the Americans who came up with the idea, but unfortunately in the UK “spunk” is a slang word for sperm. Just when you think it couldn’t get any worse, scientific testing of the bottled water showed traces of bromate - a carcinogen. Coca Cola had to withdraw half a million bottles of the water and they pulled the product from the UK market.
How sadly true; how very sad.

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